Facebook custom audience changes article by Bouncegate pic courtesy Unsplash
Recent Changes to Facebook Audience Targeting Ad serving on Facebook got a major uplift when they rolled out massive changes to their custom audience tool. 2018 was almost like a watershed year for Facebook with Cambridge Analytica bombshell being dropped on them. There were charges that Facebook was massively used to influence the US presidential elections in favor of Donald...
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proven ways to successfully convert a prospect the first time
This is one of that typical unsolved chicken or the egg scenario. No one really knows which came first. There's always an ongoing discussion in the marketing and sales community about ways in which companies can better convert their prospects the very first time itself. Marketing and sales representatives end up confused about how to initiate that inviting and...